Cherie Sohnen-Moe

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an inform… more »

I've been asked by several people what they should do in these difficult economic times to stay afloat. First of all, if at all possible, don't raise your rates. Also consider offering prepaid package discounts. Perhaps you can do a modified session at a… more »

An unusual interview, an animation talk show, has us discussing Business Mastery, marketing with no money, and the value of knowing your target market. Fun! more »