2009-08-10
Marketing in Tough Economic Times
I've been asked by several people what they should do in these difficult economic times to stay afloat. First of all, if at all possible, don't raise your rates. Also consider offering prepaid package discounts. Perhaps you can do a modified session at a lesser price.
Although we need to take into consideration people's concerns and fears about money, we certainly don't need to buy into that mindset. If you have set wellness goals with your clients and have a treatment plan in place, the majority of your clients will continue at their previous pace.
I also suggest you take the exceptions on a case by case basis. For instance, let's say you have been working with a client twice a month for the past two years. That client gets laid off. You can decide if you want to defer payment for a limited time so the client can continue to receive sessions until s/he gets a new job. Granted, it would be difficult to make this offer to a lot of people.
Flexibility, compassion and a sense of humor are the keys to getting through these economic times.
6 comments
Prepaid package discounts are wonderful for both MTs and clients. And packages are great to think about for the up-coming holidays (I know, no one wants to think about that just now, but, really you've got about 6 weeks).
Also, if you can, ease up on offering little $5-$10 discounts in your mailings. You are worth your session rates. Instead, offer something that won't cost you much or that you can plan around or that you already do anyway. Cooling peppermint foot rub finish, hot towels, paraffin dip, hot towels, lemon water, 15 extra minutes if you book before Tuesday. Ya know. Stuff like that.
Thank-you for your blog on the economic situation. I put the word out about early appointment scheduling and it did very well. Enjoy any suggestions from everyone. It's all about working together.
Vicki C.
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