Cherie Sohnen-Moe

Let your clients know that April is Physical Fitness Month. Encourage them to think about what they can do to improve their health–and we all know that massage certainly does that. Here are some ideas: Announce that it’s Physical Fitness Month by put… more »

The massage field has been going through an identity crises for decades and I’m not sure how much progress we’ve made. There seems to be a strong division between those who want to see the profession fully integrated into the medical world and those who… more »

First there was Black Friday, then Cyber Monday. This year, November 27th is the first ever Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business S… more »

Last night I watched an episode of “The Good Wife.” The story line was about the process the law firm went through in determining whether they would represent a massage therapist who wanted to sue a Nobel Peace Prize winner for sexual assault. Does th… more »

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an inform… more »