Cherie
2009-08-31

Presentations

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an informal presentation and prepare something about how working together benefits both of their practices as well as helps clients/patients improve.

  • Talk about the benefits of massage
  • Give examples of how massage complements chiropractic care
  • Discuss how the collaboration benefits all parties.

It's also wise to include a packet of material in a pocket folder: Business cards; brochure; copies of any media interviews of you; copies of published articles about chiropractic and massage; and a one-page bulleted chart listing the specific benefits of working with you.

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5 comments

# Seattle Chiropractic on 2010-12-02 at 12:01
Look for Chiropractors that are concern to you too.
# Cherie [Member] Email on 2009-10-25 at 15:00
Dear Cintia,

I went to the following website (which you can link from the www.BusinessMastery.us site under Chapter Resources.

Michigan Massage Therapy License information

Here's what it says:
On January 9, 2009, PA 471 passed with immediate effect which indicates a person performing massage therapy must be licensed. This is being handled by the Department of Community Health, Bureau of Health Professions at (517) 335-0918.

Sincerely,

Cherie
# Cintia Garcia on 2009-10-22 at 14:43
I am very confused I have been out of school for more than a year and I have a wonderful job but the thing is where do I go and get my license for massage therapy?? I am in Belding Michigan can you give me advice?
# Cherie [Member] Email on 2009-09-11 at 19:02
Excellent points! The therapist also needs to remember that *she* is the one choosing to develop this relationship. It's totally appropriate that she makes sure that she is comfortable with the culture of the chiropractic office and that the arrangement suits her and her clients' needs. There are plenty of people with whom she can forge business alliances. Be picky!
# Eileen R on 2009-09-08 at 14:58
Yes to everything, AND I would do some research about each of the practices before meeting with them. Like a job interview.

Take some time to look at their websites and brochures. If you can, talk to someone on the staff to learn what kind of clients the chiropractor attracts.

When you know what is important (methods, philosophy) to the chiropractor, you will be able to adjust your presentation to address those issues.

This will make you will look more professional. You will be perceived as someone who will work as part of a team. You will show yourself to be will to accommodate people's needs.